Shark Smart

The NSW Department of Primary Industries


A digital ecosystem powering real-time shark alerts, information and resources straight to mobile

The SharkSmart program is part of NSW Shark Management Strategy and a statewide Department of Primary Industries (DPI-NSW) initiative to help swimmers, surfers and other water users in NSW to be aware of how to minimise the risk of being in waters where Sharks may be present.

An integral part of their Shark Management Strategy the NSW Department of Primary Industries continue to work with Mobiddiction on some of the strategic elements, design, implementation and evolution of their SharkSmart mobility program of work. With the latest version now able to relay real-time alerts of tagged sharks detected in NSW waters straight to mobile, this is but one of the innovations within the app used to provide an effective shark attack mitigation measure at NSW beaches.

“Improving people’s education and awareness of shark behaviour helps to reduce their risk of a shark encounter in NSW waters”

The Insight

Educate, Inform and Empower

We love the water, it’s part of our culture and regardless of the potential danger it is the destination we turn to relax, unwind and escape the everyday. The purpose of SharkSmart is not to deter people from entering the water but rather act as a trusted advisor they can turn to for information and advice about sharks in NSW waterways.

Mobiddiction partnered with the DPI-Fisheries NSW team to provide the strategic thinking around the program and leverage digital mobility to provide end users with information and time sensitive alerts to help make more informed decisions before entering NSW waterways.


Shark Smart empowers people to make more informed decisions:

  • Real-time notification to mobile when tagged sharks are detected via listening stations in NSW waters.
  • Maps that show bather protection programs such as Shark Meshing and alternate saltwater swimming locations.
  • Shark education about different species, behaviour and that of other creatures found in NSW waters.
  • Self assessment tools to evaluate a persons risk of a shark encounter based on their interaction with NSW waters

The Experience

Get the most out of NSW beautiful waterways while staying safer

The SharkSmart mobility program is powered by “Mobiconnect” for certain key aspects and to provide near real-time integrated alerts. Mobiconnect is hosted and managed as a cloud based service whilst, still providing a native experience for the device it’s being accessed from.

The focus behind Mobiconnect was to deliver notifications, alerts and education to end users by focussing on:

  • A minimilistic simple design for users to engage with
  • Content management capabilities for DPI-NSW to easily manage
  • Ability to publish news, alerts and our integrated hashtag based social wall
  • Form base to be part of the longer SharkSmart program of work working with DPI-NSW

The end experience was that users could download the SharkSmart Apps on their devices to access information about Shark species (Shark ID), assess using a “My Risk” interactive feature including a fundamental risk assessment profile that allocates a user into a ‘risky’ or ‘safer’ behaviour rating using factors understood to affect shark bite risk. One of the core feature is an interactive Map to view and get notified about near real-time shark alerts and to find out more about DPI-NSW Shark Management strategy.


  • My Risk: Interactive Risk Assessment Feature
  • Shark ID: Sharks & other marine animal information
  • Maps: Meshing, Enclosures, Tagging information
  • Alerts: Integrated near real-time notifications