The Brief

Mobiddiction: Ecosystem


Mobiddiction: Notifications



Priming staff for change

With new state of-the-art Activity Based Working (ABW) offices soon to open in Barangaroo, PWC wanted to prime its staff for the change. Not only would the new environment be significantly different from the last, but so would the way it empowered people to work.

“PWC staff were moving into a space specifically designed to
promote activity based working and the expectation, in terms of
what this meant for them, needed to be managed.”


PWC wanted a solution that would enable their Innovations and Technology team to keep everybody up-to-date and engaged with what was happening. A solution through which open communication and feedback could be securely solicited, was paramount.

The TOTO solution is a secure mobile engagement platform for all staff. Powered by our Mobiconnect platform, TOTO enables PWC’s Communications and Innovations to reach and engage with staff members via their mobile phone to ensure no one was left unclear about what was happening.

Integration with existing PWC ICT was crucially important.

Integration with the Mobile Iron MDM solution

Mobile Iron MDM Integration

Trigger based notifications


Mobiconnect powered surveys and staff interaction

Surveys & Interactions

An AI based Chatbot



The experience

TOTO required a simple, defined suite of communication enablers and integration with PWC’s member identity system. This enables PWC to:

  • Post news and information to staff that can be bookmarked, liked and responded to.
  • Events Calendar and Social Aggregator to empower conversations around ABW and PwC.
  • Member segmentation based on geography, department and title to allow highly targeted communications.
  • Integration with the Mobile Iron MDM solution so it could be deployed across the work force.
  • Creation of an AI Bot called Toto to answer staff questions and gather knowledge and trends.

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