The Brief

Mobiddiction: Beacons

Location Intelligence

Mobiddiction: Notifications

Notifications

Mobiddiction: Mobile

Particle Animations

Empower the customer &
improve the experience

Harvey Norman recognised that customers needed a means to track their purchases and an app made perfect sense for customers and Harvey Norman staff.

As a customer, the time when you buy something new, it’s special and exciting. You want to know what’s happening and when you’ll have that product/s in your grasp. By empowering the customer with this solution, Harvey Norman staff are spending more time on the shop floor helping customers and stream-lining the back of house dealings with order questions and queries.

“Improve the customer experience by enabling Harvey Norman
customers to track the status of their orders via mobile phone.

Insights

Focus on delivering one thing well. With such breadth and depth of customer base it was important the Click & Collect app delivered a simple experience that focused on doing one thing well. The user experience needed to be simple enough for even the most technophobic of people to feel comfortable using.

Location intelligence using beacons

Beacons

Real-time notification to mobile when tagged sharks are detected via listening stations in NSW waters.

Trigger based notifications

Notifications

Maps that show bather protection programs such as Shark Meshing and alternate saltwater swimming locations.

Particle animations

Animations

Shark education about different species, behaviour and that of other creatures found in NSW waters.

The experience

A clean, left to right user journey holds the customers hand every step of the way. A series of animated boxes are used to notify customers at each stage of their orders journey. From pending to packing to collect, the graphic animation builds to assure the viewer their order is being processed – that something is happening.

Click and Collect

Try it for yourself!

With the Harvey Norman Click & Collect App, it’s never been easier to buy online and pick up in a Harvey Norman store.

Mobiddiction: App Store
Mobiddiction: Google Play

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