Location Intelligence
Relevant Notifications
Simple User Experience
Empower the customer and
improve the experience
Harvey Norman recognised that customers needed a means to track their purchases and an app made perfect sense for customers and Harvey Norman staff.
As a customer, the moment when you buy something new is special and exciting. You want to know what’s happening and when you’ll have your purchase in your grasp. By empowering the customer with this solution, Harvey Norman staff are spending more time on the shop floor helping customers by stream-lining back of house tasks such as order questions and queries.
“Improve the customer experience by enabling Harvey Norman customers to track the status of their orders”
Insights
Focus on delivering one thing well. With such breadth and depth of customer base it was important the Click & Collect app delivered a simple experience that focused on doing one thing well. The user experience needed to be simple enough for even the most technophobic of people to feel comfortable using it.
Location intelligence using beacons
Beacons
Trigger based notifications
Notifications
Particle animations
Animations
The experience
A clean, left to right user journey holds the customer’s hand every step of the way. A series of animated boxes notify customers at each stage of their order’s journey. From pending to packing to collect, the graphic animation assures the viewer their order is being processed – that something is happening.
Try it for yourself!
With the Harvey Norman Click & Collect App, it’s never been easier to buy online and pick up in a Harvey Norman store.
