Branding • Shopify • Visual Identity • AI Integration • Automation
Mobiddiction was engaged to bring to life Uptown Handles Australia.
At Mobiddiction, we’re passionate about crafting digital solutions that not only work — but also resonate deeply with a brand’s essence. So, when we were approached to bring Uptown Handles to life, we knew this wasn’t just another eCommerce project. This was about building a boutique, high-end luxury brand entering the Australian market with a completely fresh identity.
The Challenge
Uptown Handles specialises in unique premium-quality main door handles with a focus on superior finish and understated elegance. Our task was to shape an identity that mirrored this ethos – sophisticated, timeless, and confident, without overcomplicating the design language.
From the outset, the aim was clear: create a high-end brand that felt luxurious yet simple. We worked meticulously on every detail – from the choice of colour palettes to typography and the application of brand elements across all touch points.
Our Approach using AI & process automation
Our team delivered a rich, visually immersive brand experience. We developed stunning imagery that blends real-world photography with AI-generated visuals – a perfect example of tradition meeting innovation. This creative blend helped bring the Uptown Handles story to life while also offering a scalable, future-proof content approach.
Beyond visual identity, we rolled out a fully integrated Shopify eCommerce portal, enabling seamless product browsing, transactions, and customer communications. This included everything from branded emails and order notifications to a consistent tone across marketing and packaging.
We also supported the client with their customer experience and digital strategy – from automation workflows to AI-powered tools for lead generation, nurturing, and social media communications. Every element was built to reflect the brand’s luxurious feel while ensuring efficiency behind the scenes.
Going Beyond Tech
We didn’t just deliver a website. We partnered with Uptown Handles to set up their entire digital ecosystem. From guiding tech choices and streamlining operations to helping manage supplier logistics and workflows, Mobiddiction was involved every step of the way.
We harnessed the power of AI across both creative and operational layers of the Uptown Handles project. From generating dynamic lead nurturing workflows and automating customer communications, to streamlining backend processes – AI played a central role in building an efficient, scalable system.
On the creative side, we integrated AI-generated imagery into the brand’s visual identity. This allowed us to produce high-quality, stylised visuals that matched the brand’s luxury aesthetic while reducing production time and cost. The result was a unique and cohesive look that blends real-world texture with digital craftsmanship.
This is what we love to do at Mobiddiction – combine creativity, technology, and strategy to help brands make an impact from day one.
Uptown Handles Links:
Website | Dribble | Pinterest | Instagram | Facebook
If you’re looking to create a brand with impact or need support launching a new venture — reach out. We’d love to help bring your vision to life.
