NSW Department of Primary Industries

The Brief

A digital ecosystem powering realtime shark alerts,
information for SharkSmart NSW.

The SharkSmart program is part of NSW Shark Management Strategy and a statewide Department of Primary Industries (DPI-NSW) initiative to help swimmers, surfers and other water users in NSW to be aware of how to minimise the risk of being in waters where Sharks may be present.

Digital Ecosytem

Realtime Alerts

Mobile Resources

shark management digital platform australia

Improving people’s education and awareness of shark behaviour helps to reduce their risk of a shark encounter in NSW waters

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We love the water, it’s part of our culture and regardless of the potential danger it is the destination we turn to relax, unwind and escape the everyday. Stay SharkSmart.

The purpose of SharkSmart is not to deter people from entering the water but rather act as a trusted advisor they can turn to for information and advice about sharks in NSW.

Mobiddiction partnered with DPI-Fisheries NSW to provide strategic thinking around the program and leverage digital mobility to provide end users with information and time sensitive alerts to help make more informed decisions before entering NSW waterways.


Integrated near real-time notifications

Real-time notification to mobile when tagged sharks are detected via listening stations in NSW waters.


Meshing, Enclosures & Tagging information

Maps that show bather protection programs such as Shark Meshing and alternate saltwater swimming locations.

Shark Species

Sharks & other marine animal information

Shark education about different species, behaviour and that of other creatures found in NSW waters.

Assessment Tools

Interactive Risk Assessment Feature

Self assessment tools to evaluate a person’s risk of a shark encounter based on their interaction with NSW waters.

What’s next?

An integral part of their Shark Management Strategy the NSW Department of Primary Industries continue to work with Mobiddiction on some of the strategic elements, design, implementation and evolution of their SharkSmart program. The SharkSmart app and platform Mobiconnect™ is supported by our team since it’s inception. The latest features include real time alerts for favourite beaches, a smart watch app that sends alerts direct to cellular smart watches without the need for pairing with a phone and location based alerts across NSW beaches. Stay SharkSmart.

Try it for yourself!

The SharkSmart app provides key information and resources to users based on their location and favourite beaches they visit.