Help me plan, navigate and engage
Providing true utility to attendees of the show, which helps them plan, navigate and engage with the Easter Show at scale.
“Help my family and I get the best value for experience”
Your trusted event planning companion
Geo-targeting for offers & promotions
Targetted Push notifications
At its core, the Easter Shows mobility solution was a consumer mobile app developed for iOS and Android. It acted as the trusted advisor and navigator for customers at the Easter Show.
The app is powered by our customer engagement platform, Mobiconnect which allowed the Easter Show to publish and communicate with customers in realtime. The core focus behind the app was to deliver utility, experience & brand value by focussing on:
- Tools that complement the event experience
- Utilising location and personalisation to drive relevance
- Driving seamless integration between real and virtual world experience
- Driving Social sharing and community engagement