Help me plan, navigate and engage
Providing true utility to show attendees, which helps them plan, navigate and engage with the Easter Show at scale.
“Help my family and I get the best value for experience”
A customised map that lets users find out location based information and provides a utility based navigational experience.
The ‘My Plan’ feature assists in highlighting your favourited events and activities providing you with your personal navigation.
Geo-targeting and Smart Notifications
Ability to send targeted notifications. Segmented for crowd management and location based offers and promotions.
A smart itinerary planning platform that lets users plan their “before-during-after”. Easy to use, the Sydney Royal Easter Show app stores your preferences for a personalised experience.
At its core, the Easter Shows mobility solution is a consumer mobile app developed for iOS and Android. It acts as the trusted advisor and navigator for customers at the Easter Show.
The app is powered by our customer engagement platform, Mobiconnect which allowed the Easter Show to publish and communicate with customers in realtime. The core focus behind the app was to deliver utility, experience & brand value by focussing on:
- Tools that complement the event experience
- Utilising location and personalisation to drive relevance
- Driving seamless integration between real and virtual world experience
- Driving Social sharing and community engagement