The Brief

Mobiddiction: Mobile

Before

Mobiddiction: Location Beacons

During

Mobiddiction: Notifications & Alerts

After

Help me plan, navigate and engage

Providing true utility to attendees of the show, which helps them plan, navigate and engage with the Easter Show at scale.

“Help my family and I get the best value for experience”

Insights

We had two core audiences we were targeting this solution at, Families and Empty Nesters. 

From our research, Families told us they wanted a utility to “Help my family and I get the best value for experience” – this told us if they were going to interact with an Easter Show app it was able to showcase, utility, be the trusted advisor and act as a tour guide helping with navigation. On the other hand, Empty Nesters told us they wanted a utility to “Help us plan so we can avoid what we don’t want to see” – this told us for them to engage with an app they needed it to showcase utility and act as a curator for events which could be easily added to an itinerary planner.

Based on Need State and Customer Journey planning, this led us to identifying Utility, Relevance, Transaction and Social CRM as our core need states. This led us to a creative platform & methodology called Pre-During-After experiences and acted as the inspiration and fuel for all ideas and functionality, which we built into this mobility solution.

Your trusted event planning companion

Event Companion

Geo-targeting for offers & promotions

Beacons

Targetted Push notifications

Notifications

The experience

At its core, the Easter Shows mobility solution was a consumer mobile app developed for iOS and Android. It acted as the trusted advisor and navigator for customers at the Easter Show.

The app is powered by our customer engagement platform, Mobiconnect which allowed the Easter Show to publish and communicate with customers in realtime. The core focus behind the app was to deliver utility, experience & brand value by focussing on:

  • Tools that complement the event experience
  • Utilising location and personalisation to drive relevance
  • Driving seamless integration between real and virtual world experience
  • Driving Social sharing and community engagement
Mobiddiction: Easter Show

Try it for yourself!

There is so much to do and see at the Sydney Royal Easter Show and the official app includes all of the essential information, plus the fun stuff!

Mobiddiction: App Store
Mobiddiction: Google Play

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