HomeWorld is one of Australia’s biggest and most established display home company and is also a key partner of both the W-BBL and BBL Sydney Thunder teams this season.
As part of their sponsorship, HomeWorld wanted to introduce a brand experiential activation that ensured they were not just doing the same kind of marketing they’ve done before. Instead, they wanted to create a way to engage Sydney Thunder fans by allowing them to capture their moments with family and friends as they watch their favourite team compete.
The men’s Big Bash League (BBL) has 8 teams competing in a short 20/20 over format and the games are played across different states and different venues. See the full fixture here.
The league sees each team made up of a maximum of two international players and local heroes who have represented their ‘A’ team in their home country. It really makes for an interesting contest! The league is also a great opportunity for young and emerging players to shine and increase their chances to represent their country. There is also a women’s cricket league (W-BBL) that is becoming increasingly popular.
The BBL attracts a ton of family audiences from all over the world who proudly wear their team colours to show their passion and support at the games.
Delivering an Augmented reality powered fan experience.
Concept ideation, Design and Delivery
”“Mike and the team at Mobiddiction were great to work with on the creation of the HomeWorld ThundAR activation. The concept put fans first and created a new, exciting and sustainable way to engage with attendees before, during and after the match day experience. As an agency partner, the team were always happy to collaborate with both the client at HomeWorld and ourselves as the rights holder. This led to a successful integration with our match day event presentation technology ensuring the activation was promoted to fans at every touch point.”Vicky TyasHead of Partnerships Cricket NSW