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Mobiddiction has worked across location intelligence and custom mapping solutions, including way-finding, offline mapping and a myriad of digital applications for some time now, so it’s only fitting they should enter into a partnership with one of the biggest names in mapping technology –  HERE Technologies.

Teams from both companies met up last month to celebrate the beginning of the mutually beneficial relationship. HERE Technologies offers their Open Location Platform, transforming how customers can integrate disparate data sets with existing location intelligence to support various industries to deliver  solutions that enable the future of location technology through strategic partnerships.

Over the past few years, many companies have anticipated that mapping will become the way that people merge their digital and physical lives: a real-time search function for the world immediately around you.

Sydney-based tech consultancy Mobiddiction, hopes to leverage HERE Technologies’ Open Location Platform to create solutions which integrate location across multiple industries. These include indoor mapping, custom way-finding, extending location-based interactivity and proximity and location-based content based on beacons.

Mobiddiction has considerable experience working in the location-based space. Collaborating with clients across government and enterprise, we’ve developed and managed mapping services through applications including the Sydney Royal Easter Show App, SharkSmart, FishSmart, Wild About Whales and Forestry Corporation, which all provide users with location-based information.

Based in Amsterdam, HERE Technologies has a number of offices across the globe. Their Australian expansion includes partnering with respected and trusted companies to develop and collaborate on new solutions that shape location technology. Mobiddiction is one of HERE’s initial partners in the country and both organisations hope to develop and transform mapping solutions for the future.

Mobiddiction Director, Mike Vasavada, said: “Mobiddiction already has an award-winning customer experience platform with MobiconnectTM, so this partnership is a chance to combine our strengths to create digital customer solutions across various industry verticals.”

HERE Technologies partner account manager Cyrus Dholoo is equally excited saying:

“I’m excited to partner with the team at Mobiddiction who have a clear roadmap of integrating location intelligence from HERE Technologies in their MobiconnectTM platform as a first step in bolstering their value proposition in their already future-ready capabilities. From here, value-added solutions developed using HERE’s Open Location Platform will be pursued. Super excited to be working with Mobiddiction who have been working with HERE Technologies on various projects since 2013.”

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