Modern Rewards and Loyalty programs rely on personalisation, location awareness and seamless digital experiences. Mobiddiction has spent more than a decade designing and delivering engagement platforms that combine mobile, geospatial intelligence, proximity sensors and real time triggers to create programs that feel immediate, relevant and rewarding for users.

Our Mobiconnect platform includes purpose built Rewards and Loyalty features that allow organisations to launch secure, fully branded programs quickly and cost effectively. These features support everything from simple stamp card systems to complex event based challenges, points engines, prize fulfilment workflows and integrated analytics.

We work with enterprises, SMB, and membership organisations that need to drive participation, encourage repeat behaviour and strengthen customer or member relationships through well designed digital rewards ecosystems.

Most enterprises already have significant investment in ERPs, CRMs, identity platforms and line of business systems. Rewriting everything to move to the cloud is rarely realistic.

Mobiconnect provides a foundation for tailored loyalty systems without the overhead of building everything from scratch. It includes:

• Configurable points and rewards logic

• Rule based challenges and streaks

• Location, proximity and QR code triggers

• Segmentation and audience targeting

• Secure user accounts and roles

• Push notifications and in app messaging

• Dashboards and engagement analytics

This gives clients the freedom to craft their own engagement framework while relying on a secure, scalable platform running in our ISO27001 certified cloud environment.

A major Australian superannuation fund used Mobiconnect’s Rewards & Loyalty platform and mechanics inside its high security member mobile app. Members earn points and benefits by engaging with their account, viewing educational content, attending partnered venues, participating in wellbeing activities or interacting with location based offers.

The platform delivers personalised notifications and recommendations while respecting strict privacy, identity verification and financial grade security requirements. This program demonstrates how loyalty concepts can operate within heavily regulated environments.

A few use cases we enabled were:

• Member unlock rewards on completing some profile tasks such as KYC completion.

• Rewards unlock upon referral of other members.

• Unlock special rewards at retail outlets as members only rewards.

• Limited voucher distribution to select member base.

• Rewards at certain outlets based on proximity.

For the City of Melbourne and the AFL, Mobiddiction delivered Find My Footy, a map based promotional game that encouraged people to explore the CBD for ALF themed locations in the lead up to the finals. Participants scanned QR codes placed around the city, collected digital footies and earned prizes and entered major prize draws through location based challenges.

The program showcased our ability to blend geospatial data, event logistics and a fun user experience within a tightly timed activation window.

For the Sydney Royal Easter Show, Mobiddiction combined beacons, geofenced zones and real time location signals to deliver location based reward notifications, competitions and prize unlocks throughout the event.

A key feature was automated prize redemption at selected vending machines, triggered by validated proximity and user actions using Mobiconnect™ and it’s 3rd party API capabilities to communicate with the vending machine operators real time systems.

This work highlighted how loyalty programs can integrate with physical infrastructure and event operations to create memorable visitor experiences with spatial intelligence.

Certified Locals is a community-driven rewards and loyalty program developed by Mobiddiction and powered by our Mobiconnect Rewards & Loyalty platform. Designed to support independent and local businesses, the program brings multiple retailers together under a single, unified loyalty ecosystem.

Through a seamless digital experience, customers can discover participating businesses, earn and redeem rewards points, access exclusive offers, and receive location-aware promotions — all while supporting local commerce. For businesses, Certified Locals provides simple tools to manage rewards, promotions, and customer engagement without the complexity of traditional loyalty systems.

Built on Mobiconnect, the platform is flexible, scalable, and easily integrated into broader digital programs, making it ideal for councils, precincts, shopping strips, and industry groups looking to drive repeat visitation, strengthen community connection, and keep spending local.

Effective Rewards and Loyalty programs go beyond giveaways. We help clients create systems that:

• Drive measurable behaviour

• Support ongoing content and campaign cycles

• Offer branded and cohesive user experiences

• Integrate with CRM, CMS, analytics, marketing tools, and other 3rd party systems

• Protect user data with strong security foundations and opt in consent

• Scale across multiple locations, venues or business units

Whether you are building a new loyalty or rewards membership program, a retail loyalty experience, a city activation or an event based challenge, Mobiddiction can help. We provide IT consulting, the strategy, technical delivery and the long term managed support needed to run reliable and engaging loyalty ecosystems backed by real technology capability.

Most importantly, integrating our existing platform with several features means you can be in market much quicker than doing it all yourself. We have several options and our team can go through in a demo which showcases how you can use some of our rewards and loyalty components.

Book a demo with our rewards & loyalty team.