Mobiddiction has more than a decade of experience working with major sporting venues and event operators create better fan experiences, stronger sponsor outcomes and smoother venue operations.

Our work spans live sport, stadium technology, public WiFi engagement, digital promotions and large scale event activations.

Working with Telstra as a partner we designed and managed the public WiFi and captive portal experiences. We design branded sign on journeys that comply with privacy expectations while giving venues and sponsors a direct channel to engage fans in the moments that matter. That includes personalised welcome screens, targeted offers, sponsor campaigns, and analytics that show how fans explore and use different areas of the stadium.

The solution also supports venue advertising and promotions, delivering display campaigns, interactive activations and digital experiences that bring sponsor partnerships to life. Whether it is a match day competition, an in seat participation mechanic or a precinct wide promotion, we design solutions that scale to large audiences and work seamlessly alongside venue operations.

Our work on the Big Bash League shows how these experiences can add entertainment value for fans while giving rights holders and sponsors a clear return.

Mobiddiction’s mapping and geospatial expertise allow us to implement smart venue maps, aware of specific event configurations, ticket holders seat location and entrance gates/doors, and to provide AI powered wayfinding to and around the event venue.

Operationally, sporting venues rely on real time information and efficient digital workflows. Mobiddiction provides tools and integrations that help venue teams coordinate event schedules, manage crowd flow, surface live updates for staff and publish timely fan information. We design systems that sit comfortably alongside existing stadium infrastructure and commercial partnerships, ensuring minimal disruption and strong long term maintainability.

Custom WiFi Captive Portal CMS with event and schedule aware messaging and marketing. Included custom analytics dashboard and insights. Powered by Mobiconnect.

Custom WiFi Captive Portal CMS with event and schedule aware messaging and marketing. Included custom analytics dashboard and insights. Powered by Mobiconnect.

Worked with Huawei to implement dynamic WiFi Captive Portal with event and time specific messaging and marketing.

Mobiddiction worked with HomeWorld as a sponsor of the Sydney Thunder BBL to turn match day crowds into active participants through simple, interactive digital experience using AR. Using on site augmented reality tools, we delivered activities that fans could engage with directly, giving the fans a fun ways to connect with audiences. The platform captured no private data and generated personalised real time content for fans which they were able to view on their personal devices or at the large screen during the game on match-day. Our team built smart moderation tools and was also on site at all the home games for the Sydney Thunder in Sydney & Canberra.

We also took part in pre-game BBL and WBBL player activations for social media engagement pre the start of the season to promote the activation to Sydney Thunder fans.

Our broader experience across mapping, geolocation, mobile apps, marketing and analytics continues to shape the way venues use digital. Each project is delivered with a focus on reliability, performance and measurable outcomes for both venue operators and commercial partners.

Speak to our sporting venue and fan engagement team today.