Mobiddiction director, Mike Vasavada, has been selected as a judge for the 2017 DMA International ECHO Awards.

The ECHO Awards honour campaigns across 31 categories, judged on strategy, creativity and results. For 2017, the ECHOs have added new categories which reflect the shifting skills of today’s data-driven marketers, including “Best VR and AR Campaign” and “Best in Artificial Intelligence.”

“The ECHOs are prized by CEOs and CFOs, as they are the awards with a unique focus on measuring strategy, execution, results and business outcomes for all categories,” said Jennifer Monaghan, Chairman of the ECHO® Board of Governors and Chief Marketing Officer for the University of Michigan Ross School of Business. “This year’s awards have seen dynamic interest from prospective judges and entrants, particularly around the cutting edge award categories reflecting the latest in data and marketing technology.”

About DMA’s International ECHO Awards

The DMA International ECHO Awards honour excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. With entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns. The ECHOs – the world’s top advertising and marketing competition solely dedicated to data-driven marketing – were first established in 1929.

Read more here.

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